Always On Global Guidelines

Key clients to address Out of Home’s biggest issues at FEPE International Congress

Barry Louth, Head of UK Media Planning of European pay-TV leader Sky and Richard Brooke, Media Operations and Strategy Director of Unilever (Europe) will address some of the key issues facing the global Out-of-Home industry at next month’s FEPE International Congress in Stockholm.

Speakers already announced include Carat Global President William Swayne, who will give the Keynote Address to open the Congress, and new FEPE board member Noomi Mehta of Selvel One who will discuss the rapidly expanding Indian Out-of-Home market.

The Congress, with the theme ‘A Time of Revolution – Earning the Right to Win,’ will be held in Stockholm from June 7-9.

Sky Head of Media Planning Louth will discuss the importance of Out of Home to the UK’s biggest advertiser, alongside Paul McCormack of Rapport, Sky’s Out of Home specialist agency. Unilever’s Brooke will outline how the rapidly expanding global Out of Home industry should address the issue of sustainability, a key plank of Unilever’s corporate and marketing philosophy.

Other speakers include Eric Newnham and Adrian Skelton from specialist agency Talon, who will give a rare insight into one of the UK’s biggest and most successful Out of Home agencies and the issues the wider industry faces.

Barry Frey, president and CEO of the Digital Place Based Advertising Association (DPAA) will reveal how digital Out of Home is overtaking home-based TV and video as the medium of choice for farsighted advertisers. Also on the subject of digital, FEPE International Executive Director Designate Bob Wootton, former Head of Advertising at the UK’s ISBA advertiser association, will a chair a panel on the live issue of Programmatic Advertising with representatives from all sides of the industry.

FEPE International Executive Director John Ellery says: “We believe this is the strongest line-up of speakers we have assembled at Congress, consisting of senior people from all sides of the industry who will be able to give delegates enormously valuable insights into the issues facing the global Out of Home industry and show clearly how we can move forward successfully together.”

The full speaker programme is available to download HERE


Carat President William Swayne to give FEPE Congress Keynote Address on navigating a time of media change

Carat global president William Swayne will deliver the Keynote Address at this year’s FEPE International Congress in Stockholm on the Congress theme: A Time of Revolution – Earning the Right to Win.

Out of home has proved to be the most successful global advertising medium in the digital era  - the only one aside from online to increase its share of the global market - but further progress depends on meeting a number of challenges.

This year’s Congress, in Stockholm from June 7 (pre-Congress) to 9 will build on the four pillars outlined by President Matthew Dearden at last year’s Congress in Barcelona.

Key Themes will be:

1. Making the case for OOH in a digital world;

2. Taking the digital revolution out of home;

3. How can OOH reclaim our creative crown;

4. Making OOH easier to plan, buy and deliver.
In his Keynote William Swayne, who has extensive experience of major global advertisers including Adidas and Procter & Gamble, will describe the challenges Out of Home faces over the next few years and the tactics and strategies required to maintain and increase growth in an increasingly complex and competitive global market.

Swayne says: “These are exciting times for Out of Home in a rapidly changing and exciting market and I’m delighted to be given the opportunity to explore them at Congress.”

FEPE International President Matthew Dearden says: “We’re excited to have William Swayne as our Keynote speaker. He will provide a great start and context for our Congress and help to place the challenges facing Out of Home in a truly global media marketplace.”
Further speakers and panelists for Stockholm will be announced in the coming weeks.

The link for the booking form for the Congress can be found HERE

58th FEPE Congress in Stockholm: Bookings are now open!

We are now taking delegate bookings for the 58th FEPE Congress, which will be held between Wednesday June 7th and Friday June 9th 2017 at the Radisson Blu Waterfront hotel, Stockholm.

The link for the booking form can be found HERE

We will be having 2 days of presentations and panels, with high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on the Out of Home industry.

This year's congress in Barcelona was FEPE's best attended yet, with over 350 attendees attending from 40 countries, both new records for us. There will be an exclusive exhibition area attached to the main congress hall, and spaces are now available to reserve. If you are a supplier who wishes to get your product in front of an audience of global OOH decision makers please email us soon so we can hold a space for you.

As usual we have negotiated a special delegate rate for the hotel rooms and delegates are able to pay by credit card or bank transfer, which we hope will make bookings easier for some overseas delegates.

Early bird registrations will be open until the end of February, which will allow delegates an extra €100 reduction regardless of FEPE membership status. Delegate fees are unchanged from last year (and several years before) at €1100 for members and €1600 for non members, plus the additional early bird reduction.

We will be announcing the Gala Dinner and Friday night social venues soon, along with our first confirmed speakers.

Further details will be announced here, and in future newsletters.

Matthew Dearden to remain FEPE President

Matthew Dearden has agreed to stay on as FEPE President for the forseeable future – until the end of 2016 at the earliest – at the invitation of the FEPE worldwide board.

Dearden is stepping down as President of Clear Channel Europe.

Dearden played a leading role at the recent FEPE Congress in Barcelona and is heavily involved in planning future FEPE initiatives including the 2017 Congress which will be held in Stockholm.
FEPE Executive Director John Ellery says: “Matthew has impressed everyone at FEPE with his dynamism and commitment and we’re delighted he has agreed to remain FEPE President through 2016.”

FEPE International Awards 2016

FEPE International President Antonio Vincenti announced the winners of the global Out of Home association's 2016 Awards at the FEPE Congress in Barcelona last night (2nd June).

The award winners were chosen by a jury of FEPE board directors and former Presidents, all senior representatives from the worldwide OOH industry.

The joint winners of the Lifetime Achievement Award were Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America and John Ellery, Executive Director of FEPE.

Winner of the Creative Award was a campaign for UK charity Women's Aid from Ocean Outdoor and London advertising agency WCRS. This was a high impact digital campaign tackling the issue of domestic violence in a dramatic and compelling way.

The campaign for International Women's Day 2015 used gaze tracking technology to trigger changes on the screen so the woman victim's bruises heal as more people respond to the challenge: Look At Me.

Annie Rickard FEPE Leadership AwardThe FEPE Leadership Award went to Annie Rickard, Global CEO of Posterscope, for her work in transforming a UK poster specialist into a major global force in all aspects of OOH. Posterscope is now owned by Dentsu Aegis.

The FEPE Technical Award went jointly to Portuguese OOH companyMOP and technology company TOMI Worldwide for their network of ground-breaking digital screens in Lisbon, bringing the latest news, information and brand messages to people in the Portuguese capital.

FEPE President Vincenti says: "all the awards illustrate the way the OOH industry worldwide is becoming even more dynamic in the ever changing digital age.

"The Creative Award to Ocean and WCRS shows the power of digital creativity to do good in the world.

"The Technical Award to MOP/TOMI World shows how digital technology can help transform an urban landscape.

"Annie Rickard's leadership at Posterscope has been a remarkable achievement while Nancy Fletcher and John Ellery have played key roles in developing this global industry and helping to steer it into an exciting and prosperous future.

"Nancy has contributed massively in building the OAAA into a formidable force in the United States. John also played a leading role in establishing and managing important international networks at Poster Publicity and then Portland. Whilst with FEPE, John the ultimate Global networker, has done much to bring together our industry allowing it to navigate its way towards an exciting and prosperous future.

"FEPE today, representing Global as well local OOH owners, agencies and a vast and growing number of technology suppliers worldwide, was almost unimaginable ten year ago.

"Nancy and John's Lifetime Achievement Awards are a fitting way to mark their huge roles in this transformation."

FEPE is always open to new members

If you are an Out of Home media owner, Supplier to the OOH industry, National Out of Home Association or Agency we will welcome you to our Federation. Membership forms can be found under the membership tab, or please email us for further details.

Board Members

  • Clear Channel
  • Exterion Media
  • F.A.W.
  • Gewista
  • JCDecaux
  • Ocean Outdoor
  • oOh! Media
  • Outfront Meda
  • Pikasso
  • SGL