At a FEPE executive meeting in London this week, former Executive Director John Ellery was presented with the whiskey-related gift we promised him at the FEPE gala dinner in Stockholm recently.
As previously announced, John will remain with FEPE, but with a reduced day to day involvement while Bob Wootton takes on the role of Executive Director with immediate effect.
Pictured with John are outgoing FEPE President Matthew Dearden and new President, Tom Goddard.
Ocean Outdoor Group Chairman Tom Goddard is new FEPE President
FEPE International has elected Ocean Outdoor Group Chairman Tom Goddard as its new President.
FEPE International represents Out of Home media owners, agencies and technology partners worldwide.
Goddard, who has led CBS Outdoor’s international division, Viacom OOH, Metro Advertising and Maiden Outdoor and is also Chairman of MarketingForce, has been a FEPE board member since 2015.
He takes over from former Clear Channel International Europe President Matthew Dearden.
Dearden says: “In electing Tom as our new President we are fortunate to have someone to lead FEPE to even greater heights as a truly global force in the Out of Home industry at a time of great media change.”
Goddard says: “Under past presidents Antonio Vincenti and then Matthew FEPE has been transformed into a truly dynamic organization, reflecting the growing importance of Out of Home worldwide.
“I hope to continue that process and also help to navigate change as the industry responds to the many and varied challenges facing all media in the digital era.”
FEPE International has also confirmed the appointment of former ISBA director of advertising and media Bob Wootton as its new Executive Director. Wootton succeeds John Ellery, a winner of FEPE’s Lifetime Achievement Award last year, who will be staying with the organization in the newly created post of Ambassador.
Carat President William Swayne to give FEPE Congress Keynote Address on navigating a time of media change
Carat global president William Swayne will deliver the Keynote Address at this year’s FEPE International Congress in Stockholm on the Congress theme: A Time of Revolution – Earning the Right to Win.
Out of home has proved to be the most successful global advertising medium in the digital era - the only one aside from online to increase its share of the global market - but further progress depends on meeting a number of challenges.
This year’s Congress, in Stockholm from June 7 (pre-Congress) to 9 will build on the four pillars outlined by President Matthew Dearden at last year’s Congress in Barcelona.
Key Themes will be:
1. Making the case for OOH in a digital world;
2. Taking the digital revolution out of home;
3. How can OOH reclaim our creative crown;
4. Making OOH easier to plan, buy and deliver.
In his Keynote William Swayne, who has extensive experience of major global advertisers including Adidas and Procter & Gamble, will describe the challenges Out of Home faces over the next few years and the tactics and strategies required to maintain and increase growth in an increasingly complex and competitive global market.
Swayne says: “These are exciting times for Out of Home in a rapidly changing and exciting market and I’m delighted to be given the opportunity to explore them at Congress.”
FEPE International President Matthew Dearden says: “We’re excited to have William Swayne as our Keynote speaker. He will provide a great start and context for our Congress and help to place the challenges facing Out of Home in a truly global media marketplace.”
Further speakers and panelists for Stockholm will be announced in the coming weeks.
FEPE is always open to new members
If you are an Out of Home media owner, Supplier to the OOH industry, National Out of Home Association or Agency we will welcome you to our Federation. Membership forms can be found under the membership tab, or please email us for further details.