Grand Visual's Jay Young to speak at WOO Asia Forum
Grand Visual Chief Client Officer Jay Young is joining the speakers at the World Out of Home Organization's second Asia Regional Forum, to be held in Bali from November 1-3.
OMG Singapore CEO Chloe Neo to be a keynote speaker at WOO Asia Forum in Bali
Omnicom Media Group Singapore CEO Chloe Neo is to be a keynote speaker at the World Out of Home Organization's forthcoming Asia Forum in Bali, Indonesia from November 1-3.
World Out of Home Organization adds eleven new members from four continents
After signing up its 200th member earlier this month the World Out of Home Organization is experiencing a further surge in membership, with another eleven organizations from Europe, Asia, the USA and Africa joining the global OOH body.
World Out of Home Organization signs up 200th member
The World Out of Home Organization has signed up its 200th member and first company from Kazakhstan, with the enrolment of Citix, a major OOH service provider/supplier.
WOO's second APAC Regional Forum in Bali - Venue and Registration Details
The World Out of Home Organization is to hold its second APAC Regional Forum in Bali from November1-3. You can access a special forum hotel rate via the link below to our registration page.
Enhancements in Audience Measurement Systems
A year since WOO launched the ‘Global OOH Audience measurement Guidelines’ we return with three presentations from leading OOH measurement bodies addressing the current requirements for developing OOH measurement.
Out of Home global revenue tops $40bn in new WOO Global Market Index report
The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include first party data from 81 territories, accounting for 95% of the world's GDP. Global Market Index sources data from WOO's 200 members and others to give the
Dove Sets New DOOH Benchmark with Weather Ads
Dove Pakistan has set a new standard in the Digital Out of Home (DOOH) advertising industry with the launch of a pioneering programmatic campaign.
World Out of Home Organization announces second APAC Regional Forum
WOO is to hold its second APAC Regional Forum in November later this year. The Forum will be held in Bali, Indonesia from November 1-3. The first APAC Regional Forum, with over 200 delegates, was held in Kuala Lumpur, Malaysia.
WOO Congress sets sail for Hong Kong
The 2024 World Out of Home Organization Global Congress will be held in Hong Kong from June 5-7 2024. This is the first time the Global Congress has been held in the Far East although a highly successful in-person regional event was held in Kuala Lumpur.
World Out of Home Organization signs up 11 new members from across the world
Following a highly successful World Congress in Lisbon, The World Out of Home Organization has extended its reach within the global industry by signing up a further 11 new members from Europe, the United States, Asia and the Middle East.
All Lisbon Congress Content Now Available
We have now uploaded all the Recordings and PDFs of presentations available from our Annual Congress held in Lisbon earlier in June. This represents a great resource for all Delegates and Members.
WOO President Tom Goddard: why five per cent is no solution as Out of Home media rebuilds momentum WATCH THE RESENTATION
The global Out of Home industry has recovered the ground lost in the pandemic, President Tom Goddard told WOO's Global Congress this week, but needed to raise its focus from maintaining global share at around five per cent to increasing to ten by 2030. WA
War-torn Ukraine's Prime Group addresses WOO Annual Congress in Lisbon
A highlight of Day One, and unexpected on the part of delegates, was a guest appearance from Victor Ivanchenco from Prime in the Ukraine, wrapped in the Ukraine flag which he presented to WOO President Tom Goddard. WATCH PRESENTATION
World Out of Home Organization announces individual, creative, sustainability and technical innovation awards at Lisbon Global Congress.
The World Out of Home Organization has announced the individual; winners and creative awards for both Digital and Classic plus Technical innovation and Sustainability at its Global Congress in Lisbon, held on June 7-9.
WOO Global Congress Lisbon June 7th - 9th. Details of the Congress Programme available here
WOO's annual conference starts next Wednesday - June 7th in Lisbon Portugal. Congress includes a packed conference programme with leading industry speakers from across the globe representing all aspects of the OOH ecosystem. Click below for full details.
Rick Robinson to open the afternoon session of Day 1 at the WOO Lisbon Congress
Rick Robinson, CEO of PJX Media will present the “The People's Space", A quick-moving and entertaining look at the role of OOH media's impact in the public space.
"The Power of Classic Out-of-Home in a Digital World"
In a fast-paced digital age, where dynamic content and interactive experiences dominate the advertising landscape, “classic” or “static” out-of-home media continues to hold its place as one of advertising’s most creative and impactful mediums.
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