CUENDE wins first International MICROSOFT & ESOMAR HACKATHON

Last FEPE Technical Innovation Award winner, Daniel Cuende of CUENDE Infometrics, has been recognized by MICROSOFT and ESOMAR as the Best Analyst in the first ever INTERNATIONAL HACKATHON CHALLENGE of Market Research in Big Data.

On 11 and 12 September, the first International HACKATHON Challenge organized by ESOMAR and MICROSOFT took place at the 70th ESOMAR Congress in Amsterdam. Leading Big Data experts and worldwide market research professionals took part in the competition.

Participants were challenged to discover insights with three sets of Big Data, and from them to extract a winning strategy. To help them do so, they were provided with offline Laptops and Microsoft analytic tools, and two working days of quiet isolation.

This latest success for CUENDE comes hot on the heels of scooping the Technological Innovation Award from FEPE (International Association of Outdoor Advertising) as the most innovative audience measurement company – thus confirming public recognition of the company’s constant improvement and its leadership in the Analysis and Research of OOH (Out-of-Home).

The application of new technologies, the design of innovative research models and the company’s experience in Big Data have enabled CUENDE to develop the most advanced systems of OOH audience measurement in several countries and vindicated its more than two decades of commitment to the OOH Industry.

Further information: https://rwconnect.esomar.org/microsoft-and-esomar-hackathon-challenge/