EUROPE NEWS

UK: JCDecaux Completes Synchronisation of Oxford Street

JCDecaux has completed the synchronisation of four Visual Display Clusters (VDCs) on its digitised Oxford Street network.

The bus shelters near Marble Arch, Selfridges, John Lewis and Orchard Street (outside Selfridges Foodhall) have now been synchronised, meaning that each screen within a pedestrian’s line of sight shows the same creative at exactly the same time and change instantaneously. Synchronisa-tion dramatically increases the impact and noticeability of the Oxford Street network.

Germany: Viscom – Two trade fairs. One date. One Location

For 30 years, viscom – international trade fair for visual communication – which is annually alternating between Düsseldorf and Frankfurt has influenced the development of the industries of visual communication.

Complex markets require clear structures- which is exactly what you´ll now find at two trade fairs under the same roof:

viscom SIGN – specialist trade fair for advertising and digital printing technologies: materials, procedures and technologies

viscom POS – specialist trade fair for communication and digitalisation at POS: printing and finishing applications, marketing for POS, premium packaging products, brand and interior design

Therewith viscom reflects the value chain of technology, procedures and materials right up to the newest applications at the point of sale:

All the details here

UK: IMAX Waterloo shortlisted for two lighting design awards

The IMAX Waterloo has been shortlisted for two prestigious lighting design awards, the Lux Outdoor Lighting Project of the Year award and a DARC architectural award.

Thanks to an intensive programme of constant improvement managed by Bright Green Technology, Europe’s largest advertising structure now has even more impact for advertisers. It’s also more controllable than ever, opening a new world of creative possibilities.

Imax Waterloo is the largest advertising site in the UK. It is operated on behalf of the British Film Institute (BFI) by Ocean Outdoor, with Bright Green Technology providing the technical expertise that makes it all come to life.

Andy Clark, CEO, Bright Green Technology said “This has been an amazing project to be involved in. Not only have we helped Ocean create an iconic media site, we’ve also delivered a big improvement in sustainability. Every time I walk past the IMAX, I feel proud of what we’ve all achieved together.”

Scotland: Forrest Launch Hydro II

Forrest Outdoor Media, Scotland’s leading premium OOH media Owner has launched its latest digital offering, raising their Glasgow CityScreen network to 10 giant format screens.

Hydro II is located at the Glasgow Hydro Arena and fronts Forrest Hotels’ forthcoming Radisson Red Development (scheduled to open in Feb 2018).

The twin, synchronised 33sqm screens feature the first use in the UK of the stunning Daktronics 8mm blue series.

The supporting structures and surrounds are wrapped in Alucabond cladding which changes colour depending on the viewers positon and ambient light conditions.

Forrest MD Marc Keenan said “we are delighted with these new screens, the combination of the 8mm tiles and the new cladding at such a ‘go to’ location looks amazing and this latest development reinforces our continued investment in the DOOH medium’

UK: Out-of-home sector debates a future with beacons

The world's oldest advertising medium is embracing one of its newest technologies, and the result - if the industry can pull it off - could spark a marketing revolution.

The out-of-home sector had its gaze on a rather modest-looking piece of tech this week; a small cube enabled with bluetooth, known simply as a beacon.

CANADA: Rosanne Caron to receive industry merit award

The Advertising Club of Toronto’s Out of Home Day Committee has selected its third merit award recipient. Rosanne Caron will be honored for her contribution to the industry at the Out of Home Showdown on Thursday October 20th, 2016.

Rosanne has served as President of OMAC (Out-of-Home Marketing Association of Canada) for 11 years and in 2015 took on the added role as President of COMB (Canadian Out-of-Home Measurement Bureau). Rosanne has helped to advance the OOH industry through the development of measurement, marketing and education initiatives designed to increase acceptance and consideration of OOH advertising.

Canada: Ayuda launches new company: AYUDA[x]

Global OOH software leader spins off a new company focused on helping marketers target consumers on mobile and DOOH screens based on where they are and places they have visited Ayuda Systems, a global software leader for out-of-home advertising announced today at DMEXCO 2016 that it has introduced a new company called AYUDA[x].

AYUDA[x] is location martech company that helps marketers target consumers by delivering ads to mobile devices and DOOH screens by analyzing massive geospatial datasets to understand where consumers are, where they have been, and where they are going.

Andreas Soupliotis, CEO of both Ayuda and AYUDA[x] commented "Digital marketers are increasingly buying location-based mobile media, and we are intentionally melding DOOH and mobile into one bucket which we refer to as Location". To accelerate this effort, AYUDA[x] has embraced a go-to-mobile-market strategy that evangelizes the value proposition of cross-screen campaigns to mobile buyers.

USA: New York Digital Signage Week to Bring Together Thought Leaders for a Series of Important Events to Be Held October 24-28

Thousands of digital signage industry leaders and hundreds of out of home media owners, media planners, creative agencies, retailers, architects and investors, all thirsty for knowledge, will come together the week of October 24-28, 2016 for New York Digital Signage Week, sponsored by BARCO, Christie Experiential Networks, Digital Signage Expo and the Metropolitan Transit Authority (MTA).

The week-long series of events, an initiative first put together in 2012 by the publisher and event organizer, the Ministry of New Media, will once again include dozens of concurrent events including The DailyDOOH Investor Conference, the NEC New York Partner Showcase, the Video Everywhere Summit Presented by DPAA and the SEGD XLAB Conference and tours as well as networking other receptions and parties throughout the week.

USA: OUTFRONT Media Expands On Washington Metropolitan Area Transit Authority Digital Advertising Partnership With New Installations

ON Smart Media platform network offers advertisers multiple new station options in Washington, D.C., Maryland and Virginia

OUTFRONT Media Inc announced today the next strategic deployment of its ON Smart Media platform.

This deployment expands the Washington Metropolitan Area Transit Authority's ("WMATA's") digital network to 14 additional Metrorail stations across the District of Columbia, Maryland and Virginia. WMATA and OUTFRONT deployed a successful proof-of-concept at the Green Line's Navy Yard station earlier this year.

Australia: More eyes on Out-of-Home signs

MOVE (Measurement of Outdoor Visibility and Exposure) has today announced the findings from its 2016 data update; revealing the national audience for Out-of-Home (OOH) has grown by 2.8% year-on-year. This is the sixth successive year of audience growth for the industry, with OOH audiences increasing a total of 20.3% since 2010.

The 2016 update sees 200,000 more people, on average, in OOH environments each day. OOH can now reach 12.4 million people daily who are making 52 million trips across the five markets measured, an increase in exposure for the vast majority of the 80,300 advertising faces measured by MOVE – the audience measurement currency of the Outdoor industry in Australia.

Australia: oOh!media secures new seven-centre agreement

oOh!media has reached an exclusive agreement with Stride Property Group to provide market-leading Out Of Home advertising screens at seven major retail centres across New Zealand.

The agreement involves the renewal of long term rights at centres in Auckland, Wellington and Hamilton and the addition of two new centres to the oOh! portfolio in Queenstown and Auckland.

South Africa: Advertising to the commuter market makes good sense

The commuter market is the country’s single biggest consumer market, comprising approximately 22.6 million people (AMPS, 2015) and offering a valuable opportunity to advertising and media planners.

“Commuters are very aware of their surroundings,” says Terry Murphy, marketing and marketing services executive for Primedia Outdoor. “According to AMPS 2015, 93.78% recall advertising on OOH in the past four weeks, with the highest recall for taxi branding and static advertising in their immediate locale.”

Rwanda: Rwanda: Advertisers Cry Foul as Kigali Bans Billboards Along Airport Road

Advertising firms in Rwanda are counting losses after the City of Kigali expedited impromptu orders to bring down billboards along the road leading to the Kigali International Airport (KIA).

India: Times OOH organises Drawing Board contest to invite designs for bus queue shelters

Times OOH is all set to run an exhaustive social media and online campaign on Facebook and Twitter to invite designs to be installed on bus queue Shelters across the city. The initiative will invite entries by targeting individuals, firms and institutions likely to participate in the contest. The contest also aims at involving the residents of the city in developing aesthetic infrastructure that is not only pleasing to the eye but relevant in its design and function.

Hong Kong: BroadSign Selected by Veterinary Digital Signage Network, Pets Central Media LLC, in Asia and the United States

BroadSign International's automated digital signage software has been selected by Pets Central Media LLC to power its veterinary digital signage network. The conversion of 200 displays in Hong Kong, China and the United States (particularly California) is set to be completed by March 2017, with expansion planned for 5,000 displays by 2019.

“Upon meeting BroadSign at Digital Signage Expo in Las Vegas, we decided to convert to BroadSign’s cloud-based platform due to the company’s global reach, customization to local markets and top-notch Services team,” said Peter de Krassel, CEO at Pets Central Media. “Such attributes are essential for our network’s ambitious growth plan.”

FEPE Out of Home News 15th Sept 2016