FEPE NEWS

FEPE: 58th FEPE Congress in Stockholm: Bookings open today!

We are opening delegate bookings at midday GMT today.

The 58th FEPE Congress, will be held between Wednesday June 7th and Friday June 9th 2017 at the Radisson Blu Waterfront hotel, Stockholm.

The link for the booking form can be found on the FEPE Homepage, at worldooh.org

We will be having 2 days of presentations and panels, with high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on the Out of Home industry.

Last year's congress in Barcelona was FEPE's best attended yet, with over 350 attendees attending from 40 countries, both new records for us.

There will be an exclusive exhibition area attached to the main congress hall, and spaces are now available to reserve. If you are a supplier who wishes to get your product in front of an audience of global OOH decision makers please email us soon so we can hold a space for you.

As usual we have negotiated a special delegate rate for the hotel rooms and delegates are able to pay by credit card or bank transfer, which we hope will make bookings easier for some overseas delegates.

Early bird registrations will be open until the end of February, which will allow delegates an extra €100 reduction regardless of FEPE membership status. Delegate fees are unchanged from last year (and several years before) at €1100 for members and €1600 for non members, plus the additional early bird reduction.

We will be announcing the Gala Dinner and Friday night social venues soon, along with our first confirmed speakers.

Further details will be announced in future newsletters.

UK: Exterion hires Telegraph's Dave King as managing director

Dave King is to leave Telegraph Media Group after 12 years to become UK managing director of Exterion Media.

He replaces Jason Cotterrell who moves to the newly created role of group development director at the out-of-home company.

Exterion Media has boosted its position in the UK after Cotterrell helped to win Transport for London’s expanded, eight-year £2bn outdoor contract last year. King said he was ambitious for the business, which competes with bigger international rivals JCDecaux and Clear Channel.

"We have the opportunity to take this company to market leadership, through greater investment in digital and through the right culture and people," King said. "I believe we can digitise our business model faster than any of our competitors."

UK: Financial Times insights entice with OOH '2016 changed the world' campaign

The Financial Times has launched an out-of-home campaign looking to attract the public to its insights in 2017.

Entitled, ‘2016 changed the world’, the digital drive from Essence sets the proposition that the publisher can help viewers ‘prepare for the new year with insight [they] can act on’.

Utilising Bitposter technology, the agency targeted Heathrow Terminal 5 through JCDecaux, as well as London’s Canary Wharf and inventory across the London Underground network through Exterion

UK: Movado drives sell-through with massive outdoor advertising campaign

Movado Group UK says that sales of its watches increased by 78% last year thanks to an extensive consumer-facing marketing campaign that included social media, outdoor digital billboards, taxi wraps and print advertising.

The massive outdoor promotion is continuing into the new year, with placement across major cities including London, Liverpool, Manchester, Leeds, Newcastle and Birmingham.

In London, Movado has grabbed one of the most iconic outdoor advertising positions in the world with a splash on the digital billboard at Piccadilly Circus.

Belgium: Barco toasts to another year of fresh technological innovation at ISE 2017

Global technology leader Barco is getting ready to showcase its latest AV solutions at this year’s Integrated Systems Europe (ISE) in Amsterdam, The Netherlands. From 7th to 10th February, Barco will demonstrate how its innovations can help professionals work, educate, advertise and entertain even better.

Barco invites ISE visitors to come have a taste of its offering at booth 12-F100 in Hall 12 of the Amsterdam RAI venue. Visitors to Barco’s technology buffet will experience first-hand the possibilities our equipment offers as Barco experts demonstrate the latest features and additions to the portfolio.

Successful presentations with the right technology

Barco research has shown that office workers believe that presenting well has an impact on both their personal reputation and business outcomes. And that a presentation that has no technology issues is the key to success. That’s why Barco developed the tools to help employees present and collaborate in the most intuitive way. Barco will reveal the new models in the ClickShare family at the Barco booth.

UK: Maltesers unveils braille bus poster as it puts inclusivity at heart of the brand

Brand says focus on disability and inclusivity has been a success commercially, creatively and from a societal point of view.

Maltesers is putting inclusivity at the heart of its brand after its Paralympic Games campaign featuring people with disabilities proved to be its most successful advertising in the last eight years.

Speaking to Marketing Week, Michele Oliver, vice-president of marketing at Mars Chocolate UK, which owns Maltesers, says the response from the public and consumers to its ads has been “wonderful” in terms of conversations around the campaign, sales and moving diversity up the agenda in the marketing industry.

UK: Naren Patel on BBC Business Live

Starting 2017 as we mean to go on

With the development of our airport portfolio, the launch of LinkUK and further rollout of Network, 2017 is going to be a big year for Primesight. Our CEO, Naren Patel, kicked off these developments with a live BBC interview on the first working day of the year.

Speaking to Sally Bundock and Rachel Horne on the Inside Track segment, Naren made the case for out-of-home advertising as a driver of fame for brands nationwide. As people in the UK spend an average of three hours a day outside of the home, outdoor advertising is the ideal medium to reach audiences during this period "When you're out and about you have an active mindset that helps you absorb messages."

Watch the video here

Basque Region: JCDecaux extends its presence in the Basque region, with street furniture contracts in Bayonne and Anglet

JCDecaux has announced that it has won three street furniture contracts in the Basque region, following competitive tenders.

The Group renewed and extended its existing contracts with the city of Bayonne (47,500 inhabitants) for 18 years and the city of Anglet (40,500 inhabitants) for 15 years. It also won a new 17-year contract for bus shelters in the seven cities operated by the STACBA transport association (Syndicat de Transports de l`Agglomération Côte Basque Adour).

These exclusive contracts cover the installation, up-keep, operation and maintenance of:

215 street furniture installations in Bayonne (112 advertising street furniture items, five e-Village® touchscreen kiosks, 12 automatic toilets, 16 electronic information boards and 70 free posting panels)
78 street furniture installations in Anglet (53 advertising street furniture items, four electronic information boards and 21 information panels)
398 bus shelters across the STACBA network (297 bus shelters throughout the cities of Bayonne, Anglet, Bidart, Boucau, Tarnos and Saint Pierre d`Irube, and 101 bus shelters planned for the future Bus Rapid Transit service in the cities of Biarritz, Bayonne, Anglet, Boucau and Tarnos)

Switzerland: Clear Channel: successful start with VBZ billboards

Clear Channel markets 1162 billboards at bus and tram stops on the Zurich public transport system, VBZ. In addition to outstanding poster sites on the main traffic routes in the city of Zurich we now offer a conspicuous presence at VBZ bus and tram stops and in the city centre.

Reach an urban, mobile and high-spending public via billboards, most of them illuminated, at locations with above-average frequentation in the city of Zurich. Every week, 6.25 million passengers are transported by VBZ and alight or change at the bus and tram stops – that’s 326 million passengers per year.

UK: Bermuda Tourism launches UK outdoor campaign featuring vehicle recognition technology

The technology actively collects data to deliver personalised messages to specifically-targeted consumers.

The campaign, delivered in colaboration with Media Agency group (MAG) allows Bermuda’s eye-catching outdoor creative - which reads 'Hello Bermudaful' - to reach drivers of prestige cars. The personalised messages are activated when cars valued at more than £40,000, and which are less than four years old, drive in close proximity to the advertisements.

USA: Olympics Help Push Global OOH Ad Spend Up 6.2%

Worldwide out-of-home media - which includes place-based video networks, other digital media and traditional out-of-home platforms -- showed strong growth in 2016.

Out-of-home (OOH) revenues were up 6.2% to $49.23 billion in 2016, per a research report from PQ Media. This increase came with with a smaller 1.5% rise in worldwide consumer time spent with OOH platforms, totaling 66 minutes a week. Research shows that much of the gain in consumer usage of OOH came via digital signage during the Rio Summer Olympics, as well as improved traditional OOH platforms in transit locations.

In 2015, there was an overall 5.4% global revenue growth of OOH and a similar 1.5% rise in consumer time spent. Revenue from digital OOH platforms was a major reason for the overall growth -- which rose 12.6% in 2016 to $12 billion. Digital share of all global OOH is now at 24.1% in 2016, up from 16.8% in 2010.

USA: Next In Connected Cars: License Plate Advertising

License plates are about to be turned into digital screens that display the traditional number information when the car is moving but convert to digital advertising when the car is parked.

In a sign that the connected car is going to involve more than just Internet connectivity, a company at the auto show in Detroit this week is introducing a digital license plate. The rPlate and information platform comes from Reviver in partnership with motor vehicle departments.

USA: CES 2017: A glimpse into the future of marketing

By Jeff Tan, Posterscope

CES is a crystal ball providing an exciting peek at how mainstream consumers will interact with technology and brands. It is a prophetic look into the future of marketing and there are several themes that are of importance.

Voice AI is here to stay

The huge volume of gadgets that offered integration with Amazon Alexa (including televisions, fridges and alarm clocks) showed that Amazon is clearly ahead in the voice-activated speaker market. We will witness the battle of the voice platforms including Google, Microsoft and the rumoured Apple assistant.

Voice AI developments are coming as fast as autonomous vehicles. 1% of digital integrations are currently voice-activated, this will rise to 30% by 2020.

The platform battle will be won by whoever can provide seamless interaction and developer integration. This will require enormous data processing capabilities – the average person can type 40 wpm, but can speak 145 wpm.

Australia: Anytime Fitness says ‘F*ck Unfit’ but tones down outdoor ads to avoid ASB clash

Australia’s largest gym network, Anytime Fitness, is launching a brash campaign urging people to “F*ck Unfit” to shock people into improving their health, but has made a last minute call to tone down outdoor posters after the advertising watchdog ruled on the use of the “F” word by other advertisers.

The campaign is one of the biggest marketing drives in the history of Anytime Fitness and is allied to the launch of a fitness app aimed at giving people an always available alternative to gym instructors.

India: Posterscope India launches Cadbury’s Fuse as ‘metro’ train wrap

The objective of the OOH campaign is to introduce an innovative way of snacking. Apart from Mumbai, the campaign has been implemented in 26 cities Posterscope India, the out-of-home (OOH) agency from Dentsu Aegis Network, has rolled out a massive OOH campaign to launch Cadbury’s chocolate variant Fuse.

The objective of the OOH promotion is to introduce an innovative way of snacking in-between meals.

FEPE OOH News 12th January 2017