EUROPE NEWS

FEPE: Top executives from Clear Channel and JCDecaux join FEPE International Board

FEPE International, the global Out of Home advertising association, has elected two new members to its board.

Philippe Baudillon will be the Clear Channel representative and Daniel Hofer, who is rejoining the board, is from JCDecaux, in place of Karl Javurek of Gewista in Austria, who is retiring.

Baudillon (pictured) is Regional President of Clear Channel France, Belgium and Netherlands and a member of Clear Channel International’s Executive Committee, while Hofer is CEO of JCDecaux in Germany, Austria, Central/Eastern Europe and Central Asia, and also a member of the Group Executive Board of JCDecaux in Paris.

Both have had long and distinguished careers in media.

Baudillon was General Manager of the TV channel France 2 and CEO for France’s 2012 Olympic bid. He joined CCF in 2008 as General Manager and became CEO in 2009.

Hofer (second picture) was a member of the Executive Board of the NZZ Group, a leading Swiss media group, and then CEO of APG | SGA, the publicly listed market leader of OOH advertising in Switzerland, before joining JCDecaux.

He was also a FEPE board member from 2010 to 2014.

Baudillon says: “Due to societal and digital transformation, consumers’ habits are changing permanently. Out-of-Home must adapt by developing its expertise on outdoor matters and its savoir-faire in terms of data, DOOH and efficiency measures. This is why I am honoured and pleased to join FEPE, to share French innovation on these topics and contribute to the future of OOH.”

FEPE Executive Director John Ellery says: “We’re extremely pleased to welcome back Daniel and welcome Philippe as a new board member. This shows the continued commitment of these two major players to FEPE in it’s role as the only global representative of Out Of Home, and further strengthens what is already a strong international board.”

Baudillon and Hofer will be formally appointed at the 58th FEPE International Congress to be held in Stockholm from June 7-9.

FEPE Stockholm Congress: "A Time of Revolution – Earning the Right to Win"

This year’s Congress, in Stockholm from June 7 (pre-Congress) to 9 will build on the four pillars outlined by President Matthew Dearden at last year’s Congress in Barcelona.

Carat global president William Swayne will deliver the Keynote Address at this year’s FEPE International Congress.

Key Congress Themes will be:

1. Making the case for OOH in a digital world;

2. Taking the digital revolution out of home;

3. How can OOH reclaim our creative crown;

4. Making OOH easier to plan, buy and deliver.

FEPE International President Matthew Dearden says: “We’re excited to have William Swayne as our Keynote speaker. He will provide a great start and context for our Congress and help to place the challenges facing Out of Home in a truly global media marketplace.”

Further speakers and panelists for Stockholm will be announced in the coming weeks.

For the first time FEPE International is holding a special networking event for exhibitors and Sponsors at its annual Congress.

This will be held from 3.00-5pm on June 7th (preceding the opening reception) in the Congress hotel Exhibition Area. The networking event will be attended by FEPE board members representing the global Out of Home industry and their technology and procurement teams, as well as other specially selected decision makers and technology experts relevant to the exhibitors.

Each exhibitor will be given exclusive time with the audience to showcase their products and answer questions as well as make valuable contacts to follow up during the rest of the congress.

If you want to be a part of this event by exhibiting at the congress or for more information on sponsorship contact mark@worldooh.org or richard@worldooh.org

Delegate booking form is available on the FEPE Homepage

UK: Omnicom offloads minority stake in Talon Outdoor

Talon Outdoor is poised to win investment from a private equity firm after Omnicom Media Group sold its minority stake in the out-of-home buying specialist.

Industry sources said Mayfair Equity Partners, an investor in technology and media firms, has been lined up as the new investor in the outdoor specialist agency.

Omnicom Media Group owned about 17.5% of Talon Outdoor in 2015, according to a Companies House filing. Eric Newnham, who joined Talon Outdoor in 2013, was the biggest shareholder with about 41%.

The former global chief executive of Kinetic and founder of Poster Publicity bought a majority stake in the agency four years ago.

UK: JCDecaux Launches City Channel in London

JCDecaux has launched City Channel, bringing business-focused editorial and data to a commuter audience across rail D6 digital screens in the City of London.

City Channel will comprise the latest business and financial news curated by PA (Press Association) and live, financial data (currencies, government bonds, precious metals) from Bloomberg, and weather updates – delivered to screens by JCDecaux Dynamic.

City Channel will be shown on weekdays across portrait (D6) screens in London Blackfriars, London Cannon Street, City Thameslink, London Fenchurch Street, London Liverpool Street, London Bridge and London Waterloo stations, across a dedicated content channel, alongside brand advertising.

UK: Grand Visual rolls ad tech business into new company Qdot

Grand Visual, the digital out-of-home production house, is rolling its ad tech business into Qdot, a new independent company for campaign management.

The move means Grand Visual itself will go back to focusing on creative production, while Qdot consolidates ad-serving systems that Grand Visual has been using for six years.

Ben Putland, the chief operating officer of Grand Visual New York, will lead Qdot as managing director. While retaining both roles, Putland will step back from day-to-day management of global production and still report into Neil Morris, Grand Visual chief executive and founder of Qdot.

Qdot currently has ten members of staff, with more to be added across New York and London over the next 12 months.

Clients include outdoor media buyers such as Kinetic, Talon and Rapport, while Qdot tech has been used by out-of-home campaigns for Google, Coca-Cola and Amazon.

UK: DailyDOOH Media Summit 2017

THE NETWORKING EVENT for senior executives in Out of Home and Digital Out of Home

LISTEN to thought-provoking and insightful speakers

LEARN about the latest trends and the future direction of our industry

Tuesday May 9, 2017 from 08:45 AM – 17:15 PM at BAFTA, 195 Piccadilly, London W1J 9LN

UK: 8 Outdoor Launches Heathrow’s Largest Exterior Digital Billboard

8 Outdoor, the UK’s fastest growing digital out-of-home media owner, today announces the launch of the first exterior large format digital screen at Heathrow Terminal 5.

The launch advertiser for the new screen is Land Rover.

The screen is situated in one of the most prestigious locations throughout Heathrow reaching audiences arriving into the UK. It is the largest single exterior digital screen at the airport and is located in an area which engages an audience of frequent flyers and C-suite executives arriving into the UK. With the aim of reaching out to the most affluent passengers passing through Heathrow airport, Land Rover’s campaign will run for four weeks.

Switzerland: "GOR Best Practice Award": APG|SGA and LINK receive the 2017 European research prize for online market research project

Together with the LINK Institut, in the autumn of 2016 APG|SGA Market Research carried out a digital pilot project to research the advertising impact of poster campaigns using beacon technology.

On 17 March 2017, this work was awarded the European Research Prize for General Online Research (GOR) by Deutsche Gesellschaft für Online-Forschung e.V. (the German Society for Online Research, DGOF). The "GOR Best Practice Award" recognized the pioneering market research approach: a combination of poster locations, beacons and a proprietary app enabled the impact of poster campaigns to be analysed. Furthermore, for the first time, it was possible to measure the impact of a campaign across the whole media mix.

USA: DPAA Publishes Programmatic Standards for Digital Out-of-Home Media

The Digital Place Based Advertising Association (DPAA) announced today that it has released programmatic standards for the digital out-of-home (DOOH) industry, as part of an ongoing process to facilitate DOOH transactions.

The standards will benefit all stakeholders - buyers, sellers, brands and the ad-tech community - by expanding opportunities for buyers to target audiences and purchase DOOH media programmatically. They have been produced in coordination with DPAA companies, with leadership provided by Prohaska Consulting and published on the DPAA's website. The standards have been reviewed by Demand-Side Platforms (DSPs) and media owners.

USA: Lori Sieler of Daktronics on Digital Billboards

Here are some excerpts of a talk Lori Sieler gave on Product Management as part of the Daktronics Work Smarter webinar series. Lori is a digital billboard product manager at Daktronics with 20 years’ experience in engineering and product design.

What Should You Think About When Purchasing a Digital Billboard?

Design Experience – Subtle design differences can mean the world when it comes to longevity of your display. A supplier needs to balance innovations with costs. Life expectancy is used as a buying consideration many times and serious consideration should be given to knowing how much design and manufacturing input a supplier has.

Having in-house design and manufacturing and engineering support provides that additional peace of mind…Ask to see the reliability lab and the quality control processes.

USA: New Tech and Digital Brands Find New Relevance in Out of Home

The dizzying pace of tech innovation, from apps to every sort of handheld device is helping consumers discover new ways to interact with the world around them with a speed that is proving equally dizzying for marketers. Sharing, commenting, live-streaming -- consumers are creating multiple decision points on the path to purchase as they travel the real world adding new degrees of complication for brands hoping to connect and engage.

Added to this, the storefront, retail displays, cash register, comparison shopping tools and product reviews are all carried around in consumers' pockets. There's a growing digital and physical fluidity that's permanently reshaping how we discover, prefer, purchase and interact with brands. Thus, the traditional, and once straightforward marketing funnel now resembles something more akin to a complex spider web of moments along which marketers must influence, connect and impact consumer consideration in a continuous way until the point of purchase.

Australia: Digital OOH media business Shopper Media Group named a Westpac Business of Tomorrow

Digital Out-Of-Home media business, Shopper Media Group is named on Westpac's Businesses of Tomorrow list.

The impressive line-up features businesses that have demonstrated high growth potential and with a strong representation in the tech sector.

Westpac's Businesses of Tomorrow program identifies ground breaking, entrepreneurial businesses that have delivered outstanding value to customers; have the capabilities to meet tomorrow's challenges; and are positioned to contribute beyond their businesses to communities, industry and the economy.

Says Ben Walker, CEO and founder, Shopper Media Group: "We are extremely honoured to be named as one of Westpac's Businesses of Tomorrow having been chosen from almost 2,000 applications nationally.

Australia: Australia’s OOH Industry Continues To Grow

The local out-of-home industry has posted a 5.7 per cent increase on net media revenue year-on-year to posting $186.7 million, according to the Outdoor Media Association (OMA). The growth follows the OOH sector’s all-time high revenue growth at the end of 2016 of 15.8 per cent.

Breaking it down by month for the quarter, January saw a 12.4 per cent revenue rise, February saw a 2.7 per cent rise and March saw a 3.6 per cent rise to $73.2 million. Digital revenue is sitting at 44.4 per cent of total net media revenue year-to-date – up from 36 per cent on the same period last year.

OMA chief executive Charmaine Moldrich said: “OOH’s continuing growth in the first quarter of 2017 confirms it is the ‘tradigital’ channel that is taking on the future, and investing in technology is one of the drivers of this success.

Australia: Radio syncs with Outdoor in Australian first

Imagine driving along and as you come up to an outdoor poster, it starts talking to you - through your radio.

Well, if you’ve been driving around Perth lately, that’s exactly what you would likely to have experienced. For the company behind the technology, APN News & Media (APN), it helps if you own both a radio network, ARN, and an outdoor network, Adshel.

It’s the company’s first creative collaboration as part of strategic plans to leverage the strength and expertise of businesses within the group, which management says is an “Australian market-first that will revolutionise the way consumers receive advertising messages.”

East Africa: JCDecaux launches their DOOH solutions in East Africa

JCDecaux sub-Saharan Africa is the leading and driving force in the advancement and growth of Digital Out of Home in Africa.

To endorse this, Marketers and clients in Dar es Salaam (Tanzania) were engaged in a digital discussion, the first of a series of annual conversations that JCDecaux Africa will be driving along the theme, “Connected Cities, Connected Consumers” across the African continent.

The consumer landscape is changing at a dramatic pace and marketers need to remain relevant to the mobile consumer. A mobile phoneis not just a device; it is the facilitator of consumer mobility which is undoubtedly the most defining lifestyle feature of this century. Mobile consumers are driven to be connected to information, connected to people, connected to causes and being connected to things.

India: India to be third largest ad market in Asia Pacific in five years: report

India is all set to become the third largest advertising market across Asia Pacific region, after China and Japan to touch $17.1 billion by 2022, says a report by Media Partners

Asia India is all set to become the third largest advertising market across Asia Pacific region, after China and Japan to touch $17.1 billion by 2022 from the current $9.2 billion in 2017, according to a report ‘Asia Pacific Advertising Trends’ published by global media research and consulting firm Media Partners Asia.

India will replace Australia which is projected to touch $13.2 billion by 2022 from $11.8 billion in 2017, according to the report.

FEPE OOH News 13th April 2017