Australia: OMA reports 7.2% net media revenue growth year-on-year
The out of home industry has reported a 7.2% on net media revenue growth for the third quarter of 2017.
Another Quarter of growth for Out of Home
The Out of Home (OOH) industry has posted an increase of 7.2% on net media revenue year-on-year in the third quarter of 2017, posting $199.9 million, up from $186.4 million* for the third quarter in 2016.
Digital revenue is sitting at 46.0% of total net media revenue year-to-date, which is an increase over the recorded 38.8% for the same period last year.
“This continued growth, since post the GFC in 2009, is a reflection of OOH’s ability to be a viable advertising channel despite the major disruption other traditional and new media channels are facing. OOH has a credible and proven metric, its audiences continue to grow and the industry’s investment in digital signs are a few of the reasons that sees our revenue growth go from strength to strength,” said Charmaine Moldrich, CEO, OMA.
Australia: In the studio with Brendon Cook
Outdoor is the surprise new success story in the world of media advertising. Out-of-home advertising has enjoyed seven years of uninterrupted growth bucking recent trends of declining profits, adblockers and banner blindness. The boss and founder of oOh Media, Brendon Cook speaks to Carrington.
South Africa: JCDecaux sub-Saharan Africa collaborates with Cars.co.za to use Out-of-Home to grow e-Commerce in South Africa
JCDecaux, together with Cars.co.za, a leading online automotive retail portal, have joined forces to offer South African vehicle buyers the most comprehensive resource available, to enable them to make the most informed decisions.
With a strong presence on multiple digital platforms and ranked in the top five branded South African YouTube channels (source: Socialbakers.com), Cars.co.za embarked on a month-long campaign, identifying JCDecaux as an Out-of-Home Advertising Solutions partner to offer a diverse and rich medium that would allow for a unique spectrum of creativity.
As consumers are spending more time outside the home, Out-of-Home advertising has become the medium that effectively reaches people in the Active Space. Considered timing and placement of brand messaging allows Out-of-Home to direct audiences to online and mobile communication platforms.
Cars.co.za identified that audiences are constantly connected through their smartphones and tablets and while mobile offers an opportunity for brands to communicate directly with consumers, competition for their attention is high in the increasingly fragmented media environment.
Out-of-Home is uniquely placed to drive traffic at a chosen point in the consumers’ journey and is the key media that can offer content to an audience that is on-the-go. Cars.co.za recognized this as an opportunity to offer relevant messaging through a ‘call to action’ at a time where the audience is most receptive to it.
The month-long campaign was focused on the Gauteng and Cape Town regions, with simple and clean creative on the JCDecaux network of Citilites and Supersigns. The networks offer a flexible, off-the-shelf solution to various strategies, offering high levels of reach and frequency whilst targeting selected audiences and lifestyles.
Mark Cooper, CEO of JCDecaux sub-Saharan Africa said, “as the leaders and driving force in the advancement and growth of Out-of-Home in Africa, JCDecaux is well-positioned to provide simple, impactful and effective advertising in unique environments. It is our priority to offer brands using traditional media an opportunity to gain incremental reach and increased recallability.” “The collaboration between JCDecaux and Cars.co.za is a great example of how classic billboards, which are incredibly dominant, and strategically placed, are a powerful tool to communicate a brand’s message.”
Mark Geldart, Marketer at Cars.co.za said: “although our brand operates primarily in the digital space, there are significant strategic advantages to communicating our messages via certain traditional media. Through a well-devised strategy created and executed in conjunction with JCDecaux, we have achieved great reach in specified areas, which generated notable brand awareness in support of our digital endeavours.”
MIDDLE EAST NEWS
UAE: Campaign’s OOH guide – last call for listings
Along with the October 22 issue of Campaign we will be publishing our 2017-18 Out of Home Guide, and we are keen to make sure that all UAE out-of-home suppliers are included.
We need the details of all suppliers by Thursday, October 12, 2017. The guide will contain analysis of the current outdoor market, and predictions for what lies ahead, from major players among both suppliers and buyers. And it will contain a comprehensive directory of the main outdoor and OOH suppliers in the UAE.
In the guide you will find contact details, company biographies, detailed listings of outdoor properties owned and managed by each supplier and more.
Qatar: Elan Media in French tie-up for video tech
Qatar’s Elan Media has announced its partnership with Quividi of France to introduce the new Anonymous Video Analytics technology (AVA) which allows the former to measure accurately the audience of their Digital- Out- of- Home (DOOH) assets in real time and real life.
While Elan Media is a leading company specialised in crafting innovative communication and advertising landscapes, Quividi, is described as the industry standard for Audience Analytics in DOOH. During the launch event that was attended by international creative and media agencies, advertisers of international and local retail brands, Elan Media CEO Jamie Ball and Denis Gaumondie, Chief Marketing Officer of Quividi, highlighted the benefits of Quividi’s Advanced Audience Measurement technology, now fitted across ELAN Media’s digital MUPIs ((a type of advertising panel) deployed at Doha Festival City (DHFC) and Mall of Qatar (MoQ).
India: Indian apple drink Appy unveils new packaging via OOH campaign to expand its reach
Indian drink's brand Parle Agro has joined forces with Dentsu Aegis Network’s Posterscope India to roll out an out of home (OOH) campaign to unveil new packaging for its drink, Appy.
The campaign is executed across 30 cities in India with adverts placed on billboards, bus shelters, gantries, unipoles, bus wraps and metro pillars. Fabian Trevor Cowan, director for Posterscope India said “Posterscope’s association with Parle Agro goes back a long time. We have deeply invested in this relationship and are honoured to be part of their out of home initiatives”.