The FEPE Executive Team

President - Tom Goddard, United Kingdom (2015)

Tom is a shareholder and Director of a number of private media companies including Chairman of Ocean Outdoor

He also acts in an advisory role for several UK and US based Private Equity houses.

Until 2007 he was Chief Executive Officer for CBS Outdoor’s International division, overseeing a team of over 2,500 employees across Europe and Asia, with revenues of approx. $800m posted in 2006.

Prior to his seven-year term at CBS he worked (at C.E.O. level) for several major UK and International Out of Home Media companies including Viacom, Metro Advertising and Maiden Outdoor.

Recently he was the lead Executive Producer on a full-length feature film called Gholam ( which was premiered at the EEFF (East End Film Festival) and plans to become more active in this Arena.

Tom is a member of the London and Euro Chapters of the Young Presidents Organisation (YPO Gold) and also a member of C.E.O.

He lives in the Westminster with his wife Diana and has three grown up children.

Executive Director - Bob Wootton, United Kingdom (2017)

Bob’s career spans over forty years in advertising. The first two decades were spent in operational, senior management and ownership roles in some of London most successful advertising agencies.

After a spell as a partner in a specialist communications and management consultancy, he joined ISBA where he was advocate for, and advisor and guide to, most of the UK’s largest advertisers on all media, ad content and production matters.

Exactly twenty years later – in April 2016 – he founded Deconstruction, a consulting vehicle through which he pursues plural business and pro-bono interests. These include his role as Executive Director of FEPE.

He has been a director of all the UK’s audience research and content regulation bodies and an active participant in many cross-industry initiatives and working groups. A frequent commentator in and on the media, he writes monthly for and Marketing Week.

Married with one son, in his downtime he’s a keen cook, mushroom hunter, professional musician and guitar collector with a weakness for sports cars

Lifetime Ambassador - John Ellery, United Kingdom

John joined the OOH industry with London + Provincial Poster Group in 1968 becoming main Board Director in 1977, also joining the Board of Adshel Ltd, a joint venture with More O'Ferrall.

1981 he joined Dennis Sullivan at specialist Portland Outdoor advertising. In 1995 he joined Poster Publicity where he developed the International division and opened 18 offices worldwide.

Having been involved in FEPE - the now Global OOH Association, - since 1970, he became consultant and Executive director in 2005, where he continues.

He is also Global advisor to AYUDA Systems.


General Secretary - Mark Flys, United Kingdom (2011)

30+ years experience in Outdoor Advertising/Out of Home Media, 14 of which were self employed as an OOH media owner.

Taking care of business on a daily basis on behalf of the FEPE Board of Directors.

Mark's role at FEPE includes:

Growing the FEPE membership to create a fully inclusive organisation for OOH companies globally.

Organising the annual FEPE Congress (Sorrento in June 2018)

Speaking on behalf of FEPE at industry conferences

Board member of EASA (European Advertising Standards Alliance) and ICAS (the global version) representing OOH in self regulation of advertising activity

Mark is married with two children and lives in Amersham Buckinghamshire. He also plays guitar in a London based media industry band, occasionally with Bob Wootton!

Communications and Operations Manager - Richard Saturley, (2014)










Congress Planning and Logistics - Anna Maria Pisano (2012)